Our story

Inspired by nature.

A French family brand that builds premium protection in its own factory, from recycled materials, to last a lifetime.

Read our story
✦ Family owned   ✦ Own factory   ✦ 100% recycled source materials   ✦ GRS certified   ✦ Limited lifetime warranty   

Who we are

Family owned. Factory made.

We started ITSKINS because “protective” cases were not protecting anything. So we built our own factory, our own materials and our own technology, and we kept the company in the family.

Owning every step means we control quality, cut waste and move fast on every new device launch.

Christophe Jakobuco & Amelie Benquet · Founders

800K+

Cases recycled

Over 560,000 kg of plastic kept out of landfills.

367K

kg CO2 offset

Green energy and solar power at our factory.

100%

Recycled source materials

Across the full collection since 2023.

Our philosophy

Sustainable.

Upcycled.

Innovative.

Sustainable

Sustainable

Recycled sources, from post-industrial scrap to fishing nets. Packaging made of 100% recycled paper, no plastic, no magnets.

Upcycled

Upcycled

Our own production scrap goes back into the line. Less waste, the same premium finish.

Innovative

Innovative

HEXOTEK shock absorption, inspired by the honeycomb. Self-healing, MAG 2.0 and anti-yellowing finishes.

Our own factory

Every case, start to finish.

Design, tooling, injection, quality control and packing under one roof, built to China's 2030 ecological standards and powered largely by green energy.

Milestones

How we got here

  1. 2011 The journey starts.
  2. 2021 FERONIABIO // CLEAR, our first plant-based clear case.
  3. 2022 GRS certification for factory and products.
  4. 2023 100% recycled source materials across the collection.
  5. 2024 New energy-efficient factory.
  6. 2026 Expanding across the Americas.

ITSKINS + avana creations

Two brands. One family.

ITSKINS protects. avana expresses. Same factory, same standards.